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The Wall Street Journal has an interesting story about the highly organized and concerted efforts being made to scam Amazon.

An excerpt:

“The scams are used to try to outsmart Amazon’s automated system that ranks some half-billion products in search results, according to interviews with consultants and businesses engaged in these practices, as well as sellers who say they have been approached by such businesses. It’s one of an ever-rotating wheel of tricks used to game Amazon’s algorithms. Some sellers pay off workers inside Amazon to gain competitive information. Others hurt rivals’ listings by barraging them with overly negative or positive reviews.

“The tactics aren’t thwarting Amazon’s sales, which rose 39% in the second quarter, but they threaten to undermine the integrity of one of the world’s largest web marketplaces, which collects nearly half of every U.S. retail dollar spent online.”

You can read the entire story here.
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