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MarketWatch reports that “as Amazon continues to bring Whole Foods Market into the Prime system, executives say members are integrating the grocery chain’s benefits into their personal habits faster than other perks that come with the exclusive membership.”

CFO Brian Olsavsky said last week that the integration, which essentially means an expansion of Amazon’s ecosystem, has gone well: “We have a traditional grocery store now with Whole Foods, and then we have the combination of those two with home delivery, and we’re using Prime Now or Whole Foods products through Prime Now to make those deliveries, as well as the new kind of stores with Amazon Go that we’re experimenting with.”
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