business news in context, analysis with attitude

by Kevin Coupe

It is an article of faith among retailers that the best way to grow a business is to turn customers into evangelists. A shopper who waxes rhapsodic about his or her favorite store is the best kind of sales tool.

There are fewer retailers better at this than Wegmans. I’ve never met a Wegmans customer who is less than devoted to the food retailer, and many would be willing to drive considerable distances, past all sorts of other stores, to shop at Wegmans.

But there are two women named Sarah and Rebecca, who have taken this to extremes.

According to NewYorkUpstate.com, these two women recently went on a road trip that had them visiting all 97 Wegmans locations in six states in a single week. And take pictures.

They described themselves in social media as “Wegmans minions.” Wegmans referred to them as “Wegmaniacs.”

I think they’re a little crazy … but for the retailer, they are the best kind of crazy.

You can check out all their pictures here. It's an Eye-Opener.
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