business news in context, analysis with attitude

Just caught up with a Wall Street Journal story about Fresh Direct’s new fresh food warehouse in New York City. An excerpt:

“Designed to keep food fresh longer and move it faster, the 400,000 square-foot operation is the online grocer’s multimillion-dollar bet on the fastest-growing sector in the grocery business. FreshDirect helped build the e-commerce home-delivery market, and now with Inc. and big grocery chains like Kroger Co. piling on investments, companies are jockeying for position in a business that some believe is the future of supermarket sales.”

Good piece, illustrating vividly what it may take to succeed these days, and you can read it here.
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