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Variety reports that Walmart indeed is planning to launch its own video streaming service to compete with the likes of Amazon and Netflix, as reported earlier this week.

The service, Variety writes, will be launched through Walmart’s existing Vudu digital entertainment division, as “a low-cost subscription video-on-demand package” and will “include both licensed TV shows and movies, as well as original productions … A Vudu-branded SVOD service would be positioned as a more affordable and mainstream alternative to Amazon’s Prime Video, which is available as part of the $119 annual Prime membership program or $8.99 monthly as a standalone service.”

According to the story, “For now, it’s unclear what content — licensed or original — would be in Vudu’s subscription-video lineup, or what the final pricing will be. Vudu, of course, has spent years dealing with major Hollywood studios and TV networks to license titles for rental and download-to-own. Sources confirmed that Walmart has reached to content companies about licensing deals.”
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