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Bloomberg reports that Hyundai Motor Co. is “modernizing its retail operations with a ‘digital showroom’ on Amazon that lets shoppers arrange test drives, check inventory, compare pricing and read owners’ reviews … hoppers can click through to websites showing inventories at specific dealerships, plus see pricing details including all available discounts and a three-day money-back guarantee.”

The story notes that “Hyundai began collaborating with Amazon in 2016 with ‘Prime Now, Drive Now,’ an online program that allowed car shoppers to book test drives. Using its Blue Link connectivity system, the Seoul-based company also was the first mainstream automaker to connect its cars with homes using Amazon Echo and Alexa.

“In expanding its ties with Hyundai, Amazon is positioning itself as more of a competitor to independent research sites such as Cars.com and Autotrader.”
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