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While MNB was on vacation, Hy-Vee announced that “it will partner with two national online grocery delivery services, Instacart and Shipt, to expand Hy-Vee’s delivery footprint and provide new and convenient shopping options to Hy-Vee customers in more than two dozen markets.”

The company said that it “will continue to offer its online shopping experience and wide range of products through its Hy-Vee Aisles Online service, with Instacart and Shipt offering expanded delivery areas and same-day delivery to help even more Hy-Vee customers balance busy lives.”
KC's View:
Sure, why not? Shipt is owned and operated by Target, which last I checked is a competitor to Hy-Vee. And Instacart is in the business of creating virtual shopping centers in which multiple competitors are supposed to co-exist while Instacart offers a completely undifferentiated customer delivery experience.

I hope this is just a test until Hy-Vee can come up with its own delivery solution. Because I don’t really understand why a company that has specialized in creating unique and differentiated stores with a strong service reputation would make a move that essentially farms out a critical component of the consumer connection.