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CNBC reports that The Container Store is testing “a new store prototype decked out with tech upgrades and outfitted with organization studios, digital design screens and a lounge area.” It reportedly has “a more open layout, a wider selection of inventory and design specialists on site for one-on-one appointments.”

The key to the redesign, the story says, was paying attention to how customers were using the chain’s website and then building some of those features - adapted for bricks-and-mortar - into the physical store.

The overhaul, CNBC reports, “ comes at a time when many older brands are navigating a constantly evolving retail landscape as Amazon grows its private-label business and threatens to disrupt categories like furniture, clothing and grocery. Many retailers, including Target, Express and Abercrombie & Fitch, are remodeling their stores to compete.”
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