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Amazon has extended its Prime Wardrobe offering, which is designed to be an alternative to the Stick Fix subscription clothing business, to all of its Prime members, after a test period in which it was invitation-only.

According to the Engadget story, “Prime Wardrobe allowed customer to try out selected clothing before buying; customers would only be charged for the items they kept … Prime Wardrobe items are limited to women's, men's, kids' and baby clothing and accessories sold directly by You can add anywhere between three and eight items to your box, and once you check out, your selections will arrive between four and six business days (no free two-day shipping here, unfortunately). You have a week to try on the items and decide if you are keeping them without being charged. Once you decide what you want to keep, you can check out in Your Orders. Anything you keep, or that isn't returned to Amazon, is charged to your credit card.”

There are three main differences between Stitch Fix and Prime Wardrobe. Stitch Fox only gives its customers three days to make a decision, and it has a stylist who picks out the clothing for its customers. Prime Wardrobe, on the other hand, gives customers more time and allows people to pick out their own clothing. In addition, Stitch Fix charges a fee, which Amazon does not.
KC's View:
Seems to me that these two services appeal to two very different kinds of customers. Stitch Fix strikes me as more aspirational - my wife and kids all use it because it allows to expand their wardrobes and try thins they never would try themselves. Prime Wardrobe, on the other hand, is more dependent on what people choose for themselves.

That doesn’t mean one is better than the other. Just different.