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Reuters reports that French retailer Carrefour “is teaming up with Google to boost its online shopping business on its home turf, where rivals are also launching e-commerce offensives.”

Starting next year, Carrefour says, “its groceries would be available on the U.S. search engine’s new dedicated shopping site in France, or through Google-operated systems such as connected speakers and voice-assisted devices.” Reuters writes that “the tie-up comes amid a broader shake-up in France’s competitive food retail market as retailers invest in online platforms and home delivery services to win over clients and ward off in-roads by U.S. e-commerce giant Amazon.”

In addition, the story says, the companies announced that “they would open an innovation lab in Paris this summer, in partnership with Google Cloud, for research into artificial intelligence that can be used in consumer services.”
KC's View:
I think we’re going to see a lot more of this kind of deal, as Google gets more aggressive in creating retail alliances that will drive growth in this sector. Which is just what traditional retail business need … another behemoth with large footprints.