business news in context, analysis with attitude

by Kevin Coupe

A story worth noting from MediaPost, which writes that “the average person will spend a whopping 479 minutes, or nearly eight hours a day consuming media this year, 12% more than in 2011, according to Zenith's just-out Media Consumption Forecast.”

More media consumption stats:

• “By 2020, people will spend an even more — 492 minutes a day — plugged in, per the report, easily crashing through the eight-hour time-spent-with-media barrier.”

• “One-quarter of this time (24%) will be spent using mobile devices, projected to reach 28% by 2020.”

• “Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors, while studios have marketed their films more effectively to international audiences. Although this activity consumes just 1.7 minutes a day currently, Zenith estimates it will grow to 1.9 minutes in 2020.” (Lesson here: “Cinema owners have invested in more screens and a better experience for visitors.” That’s what any customer-facing business has to do in order to compete with disruptive technology trends.)

• “Time spent watching television shrank by 3% between 2011 and 2018, while time spent listening to radio dropped by 8%. But the report stresses that television channels and radio stations have gained audiences online at the same time as they have lost them offline.” (Though I would expect that these numbers will go up when I start binge-watching “The Americans.”)

• “Time spent with other channels continues to fall. Newspapers and magazines have lost the most, specifically 45% for newspapers and 56% for magazines between 2011 and 2018 … However, this refers only to time spent reading printed publications.”

Eye-Openers, all.
KC's View: