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Yahoo Finance reports that Amazon plans to open more bricks-and-mortar bookstores around the country, confirming “plans to open at least three more locations in Los Angeles, Bethesda, Maryland, and Lone Tree, Colorado, joining an aggressive expansion effort that includes 15 stores opened in the last two years.

“Amazon Books can currently be found in the following U.S. cities: Seattle; Los Angeles; San Diego; Austin; Washington, D.C.; Chicago, Walnut Creek, California; San Jose, California; Dedham, Massachusetts; Lynnfield, Massachusetts, Paramus, New Jersey; Portland, Oregon; Bellevue, Washington; and two locations in New York City.”

The openings come as Amazon also plans to open two more Amazon Go checkout-free stores, in Chicago and San Francisco, to go with the one now operating in Seattle.

“It goes back to what Amazon is all about: We’re customer-focused, and we’re always looking to see if we can do things slightly differently and better for our customers,” says Amazon Books VP Cameron Janes. “Can we create a bookstore that adds something new and helps customers discover books in a new and interesting way? Can we help them discover and interact with our devices in person in a new and interesting way?”
KC's View:
This is the key to Amazon’s thinking - not just e-commerce, but the notion of customer obsession rather than competitor focus (plus, of course, passion for invention, commitment to operational excellence, and long-term thinking). That’s what other retailers have to compete against.