business news in context, analysis with attitude

USA Today reports that global brand consultancy BrandZ estimates that Google, with a brand value of $302 billion, has passed Apple (at $301 billion) to become the world’s most valuable brand. Amazon comes in third, at $208 billion, with Microsoft fourth at $201 billion. China’s Tencent’s brand valuation was estimated to be $179 billion, followed by Facebook at $162 billion.

The highest ranked non-tech company on the list is Visa, seventh at $146 billion, followed by McDonald’s at $126 billion.


• In Minnesota, the Star Tribune reports that Target is introducing three new private label brands in an effort to appeal to teenagers and young adults.

One of them, Heyday, “will include playful cell phone cases, headphones, speakers and more, most of which will be under $20. The line will hit stores and Target.com next month.

“In addition, two new clothing brands will debut in August. Wild Fable will offer young women trendy apparel and accessories to mix and match and will come in a wide range of sizes from 0 to 26W. Meanwhile, Original Use for young men will have a street-style aesthetic and will also be available in big and tall sizes.”
KC's View: