business news in context, analysis with attitude

IRI is out with a study suggesting that “stable inflation, low unemployment, and recent tax cuts,” rather than creating an expanding shopping environment, instead have resulted in a more uncertain spending climate, related to “irregular weather, household finances, and an evolving marketplace.”

Among the stats:

• “44% of consumers said their household finances are strained in Q1 2018.”

• “85% of consumers are buying private label options to ease their struggles.”

And, just “25% of consumers say they expect to buy more premium products in the next 6 months.”

“To ease their struggles,” the study says, “shoppers are embracing a wide range of strategies, including comparison shopping, brand switching and price shopping.”

However, IRI also says that “while the CPG industry is off to a slow start in 2018, the remainder of the year looks promising.”
KC's View:
From your lips … I remain skeptical that the second half of the year will be any better than the first half.