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Fortune has a story about Amazon’s desire to get a foothold in - and even dominate - the grocery business in the US, a goal that has so far has been thwarted by logistical and competitive realities. Amazon seems unbowed, however.

An excerpt:

“The very thing that makes grocery delivery hard—that food goes bad—is the reason it’s so desirable to a company like Amazon. Because cheese grows mold and meat goes rancid and milk sours, consumers can’t hoard it in their cupboards or refrigerators indefinitely as they might toilet paper or laundry detergent. As a result, the average family hits the supermarket at minimum once a week; there’s nothing else you purchase or consume so much or so often. For Amazon, getting in on that frequency is critical to further ingraining itself in our routines and behaviors.”

You can read the entire story here.
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