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Recode reports that “Code Eight, a stealthy personal-shopping startup incubated inside of Walmart, has rebranded itself as Jetblack … Jetblack marks Walmart’s latest attempt to appeal to new types of customers who typically wouldn’t have shopped at Walmart stores or through Walmart’s website. Jet.com, which Walmart acquired for $3 billion in 2016, is now being positioned to appeal to millennial consumers who live in big cities — not traditionally Walmart’s demographic.”

Jetblack is being beta tested in Manhattan … where Walmart does not have any physical stores.
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