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Ahold Delhaize USA yesterday announced the opening of a new entity, Peapod Digital Labs, which it said “will drive digital and eCommerce innovation, technology and experience to meet the changing needs of customers of its local brands, regardless of when, where and how consumers choose to shop.”

The company said that JJ Fleeman - most recently Executive Vice President, Commercial Services & Strategy for Ahold Delhaize USA's newly established support services company, Retail Business Services - has been named as President of Peapod Digital Labs and Chief eCommerce Officer. Freeman also was Chief Strategy and Development Officer for Delhaize America.

“The creation of Peapod Digital Labs and appointment of JJ to lead the new company and serve as Chief eCommerce Officer will enable us to sharpen our focus on leveraging the size and scale of the U.S. brands to provide customers with a personalized and effortless shopping experience,” says Kevin Holt, CEO at Ahold Delhaize USA.

The new entity is expected to be fully staffed by the end of the year.
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