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USA Today has the story of another racial bias incident that broke out in a coffee shop - this time, a Coffee Bean & Tea Leaf shop in Riverside, California.

Except this time, it was a customer causing the problem, which was caught on video and made public to millions of people on social media.

In this case, a male customer in the store appears to insult a female customer who is wearing a black niqab (headscarf) and identifying herself as a Muslim.

At one point he asks her, "Is it Halloween or something?" Later he says, "I don't like your religion, how's that?" and adds, "I don't want to be killed by you.”

The shop’s employees only got involved when the barista refused to serve the man, saying that he was being disruptive and racist.
KC's View:
Who are these people who somehow feel they are entitled to demonstrate their bigotry out loud, and who appear to show no sense of shame when their acts and statements are being captured on-camera? It is bad enough that they have such ugliness in their hearts, but our country has hit a new low when people give voice to it and somehow feel that they’ve done nothing wrong.

Yet another piece of evidence that retailers have to be ready for this crap to happen, with strategies, tactics and inclusive, respectful cultures that know how to respond.