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Target-owned Shipt, the grocery delivery company, said yesterday that it will work with Bi-Lo to offer delivery in certain North Carolin a, South Carolina and Georgia markets, while it also will expand its delivery footprint for Missouri-based Dierbergs.

The markets that Shipt will now cover for Bi-Lo include Savannah, Georgia … Charlotte, North Carolina … and Charleston, Columbia and Greenville, South Carolina. In Missouri, it will expand to cover Dierberg’s Osage Beach customers.

The company said that “with the addition of BI-LO to the Shipt marketplace’s existing retailer offerings, over 1.3 million households across the Southeast will have access to BI-LO products delivered by Shipt. To celebrate the addition, new Shipt members who sign up will receive an annual membership for $49 (regularly $99).” The same deal will be offered to 9,000 households in Osage Beach.
KC's View:
I guess the reason that Dierbergs and Bi-Lo are willing to work with Shipt is that they’re not worried about Target - which, last I check, sells some of the same stuff they do - having access to their customers.

I’ve said it before and I’ll say it again. Maybe this is a legitimate short-term approach as retailers look to take stopgap measures that they think will blunt the impact of Amazon in their markets. But I think it is dangerous to make these kinds of deals with companies that have their own brand priorities and that depend on expanding and growing their consumer relationships. I’m all in favor of outsourcing, but I think better choices are companies that have the retailer’s best interests as a priority, not their own.