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The Associated Press reports that pizza chain Domino’s will begin delivering pizza and other food items to customers at US beaches, parks and landmarks: “Domino’s said it will deliver to 150,000 outdoor locations including under the Gateway Arch in St. Louis; by the Las Vegas welcome sign; or next to a statue of soul singer James Brown in Augusta, Georgia. The locations show up in the company’s app or website as ‘Domino’s Hotspots’.”

The story goes on to note that “delivery is a key part of the company’s business, and it has been aggressive in making it easy to order through tweets, text messages and Amazon’s voice-activated Echo. But competition has grown from other fast-food chains that are offering more delivery options. McDonald’s has a deal with online service UberEats, and the parent company of KFC and Taco Bell recently teamed up with Grubhub to expand delivery.”

And so, the pizza chain had to take delivery to the next level: “Drivers will pull up to the curb to meet customers, Domino’s said, and people can tell the app what they’re wearing so they’re easier to spot.”
KC's View:
I’m not a Domino’s fan, but I like the attitude behind this move. It is all about challenging orthodox approaches and finding new ways to reach shoppers. it is the kind of thing that every retailer has to do.