business news in context, analysis with attitude

by Kevin Coupe

MNB readers may remember how. a little over a year ago, French food retailer Monoprix released an online video that mimicked the Amazon Go video that had gotten a lot of attention in drawing attention to its just-announced checkout-free format. Monoprix’s point was it had been doing a version of what Amazon was offering for years, and that originality and imagination count for more than technology.

At the time, I wrote:

Monoprix makes it clear that if you want to compete with Amazon, sometimes you have to come at the problem from an entirely different direction ... and that it is critical to have different and defining strengths. (It also helps to have a sense of humor, which the Monoprix folks clearly have, and an ability to execute speedily. No wasted time in crafting this response.)

Well, the folks at Monoprix have done it again, with this new video, which you can see here this morning.

I’m not going to tell you anything about it other than to say it is very clever, well-made, and totally worth sticking with until the end, when it makes its salient and Eye-Opening point.


KC's View: