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The Washington Post reports on a resurgence in the frozen food business.

An excerpt:

“Consumers are eating more vegetables and protein, and their reservations about eating frozen foods — long dubbed an unsatisfying diet option or loaded with artificial ingredients — are starting to thaw. Meanwhile, frozen food companies are revamping their products to include more healthful, flavorful options. And while dishes like Mango Edamame Power Bowls or Sweet and Spicy Harissa Meatballs add an inventiveness to the freezer aisle, one of frozen foods’ chief attractions has stayed rock solid: convenience.”

A recent RBC Capital Markets report “showed that that the frozen food market has grown for the first time in five years, growing 1 percent in the 12 weeks leading up to March 10. As millennials seek out nutritious and well-rounded meals without sacrificing convenience, frozen vegetables, fruits and prepared foods present a relatively cheap and easy-access option. That’s true for younger people and families who are less interested in eating out — whether that’s because they’re working from home or having dinner with a side of Netflix.”
KC's View:
I think that the frozen food industry ought to launch an ad campaign built around a “different sort of ‘Netflix and chill.’ They can thank me later.