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The New York Times has a fascinating piece about how, in the face of online competition from the likes of Amazon and Walmart that “have conditioned consumers to expect a higher level of convenience,” some in the framing business are fighting back for their own piece of the online food business.

The piece follows David Nowacoski, a chicken and pig farmer, who “started a service that delivers locally produced meats, cheeses and vegetables across three counties in northern Pennsylvania. His start-up collects food from far-flung farms and transports it weekly to residents who place their orders online.”

Interesting story about how not to lie down in the face of enormous and well-funded competition, and you can read it here.
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