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Wendy’s Expands Delivery Offering
The Columbus Dispatch reports that fast food chain Wendy’s “will bring its delivery service, via third-party carrier DoorDash, to 48 markets and 2,500 stores by the end of the year. The Dublin-based company started testing delivery earlier this year here in central Ohio and Dallas.”

The reason: Wendy’s found that offering delivery not only brought its customers it might otherwise not get, but those customers also spent more since they were placing orders for larger groups. Not enough at this point - the company’s Q3 earnings were not up to expectations. But Wendy’s clearly believes that “in a challenged restaurant environment, with traffic declining across the industry,” it needs to do something to differentiate itself.
KC's View:
That seems like a reasonable conclusion.