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Marketing Daily has a story about the 2017 Cohn & Wolfe Authentic Brands Study, which ranks the top 10 most authentic brands in the US as being  Amazon, PayPal, Burt’s Bees, Crayola, M&M’s, Lego, Hershey’s, Newman’s Own, AAA and UPS.

Globally, the top 10 are Amazon, Apple, Microsoft, Google PayPal, Adidas, Intel, Lego, BMW, and HP. (Note that seven out of the global top 10 are tech companies.)

• The Associated Press reports that Target believes that its customers don’t like the “Christmas creep” that launches holiday promotions earlier and earlier each year, and so it “plans to ease in holiday promotions this year while better recognizing Thanksgiving.”

According to the story, “The retailer’s holiday plans also include a new e-gift service, adding kiosks that focus on impulse presents mainly under $15, and launching a wallet feature to its app. It’s also offering more weekend deals since shoppers do more holiday buying then.”

• Albertsons Companies announced yesterday that Apple Pay is now available in all banners and more than 2,300 of its stores nationwide, including the Albertsons, Safeway, Vons, Pavilions, Tom Thumb, Randalls and Carrs banners. Apple Pay already was available to customers at its Jewel-Osco, Shaw’s, Acme, Star Market, Haggen and United stores.
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