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• A new survey suggests that a survey of US shoppers, designed to look at their preferences for bricks-and-mortar shopping vs. e-commerce, concludes that respondents were somewhat - and fairly evenly - divided into three groups: those who prefer to shop online (32.5%), in-store (29.70%), and a combination of both (37.80%).

According to the survey, commissioned by Imprint Plus, “Consumers who shop in-store reported the need to see, touch, and handle merchandise as part of the buying experience, as well as on-the-spot sales and not having to wait for delivery. When it comes to purchasing food, the majority of the consumers surveyed (86.10%) prefer to shop in-store because of the ability to judge quality and freshness.  Shopping online for food presents challenges including the need to be home to accept delivery and the inability to use the senses in seeing and handling the merchandise offered.”
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