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AdWeek has a story noting that the announcement that Target plans to make its inventory available online via Google Express sets up an unusual confluence of rivals, since Walmart also is working with Google Express. So, for that matter, are Costco, Kohl’s and Walgreens.

But, since “Amazon’s dominance continues to grow, stealing shoppers away from brands’ ecommerce sites,” it has created an opening for “an intriguing partnership” that shows how “retailers could be more willing to put their differences aside and work together to fend off Amazon’s encroaching competition. While Google said that it will keep the two partnerships separate from a data-sharing perspective, the deals show how major retailers are willing to back the same initiatives for the sake of shaking off Amazon.”

• Ahold Delhaize-owned Ahold USA has announced its rolling out of “innovative ways to personalize and digitize the shopping experience,” saying that these “digital growth strategies include significant investments in new digital tools including relevant digital coupons, new websites, mobile app improvements, and a new recipe center.”

To this point, the company said, it has achieved some significant benchmarks: “One million new digital users and counting over last year” … “new ‘Load to Card’ Digital Coupon activations up 179%” … “76% increase in monthly app users and tripling of mobile app downloads” … and “more than “one million social media followers across platforms.”

USA Today reports that Amazon plans to hire 120,000 temporary seasonal workers for the end-of-year holiday shopping season, almost doubling its workforce in its warehouses for the period. The story notes that this “about the same as 2016, but the company has added thousands of permanent positions since then at dozens of fulfillment centers, sortation facilities and customer service locations.”
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