business news in context, analysis with attitude

by Kevin Coupe

Just a few days ago, there was a story about how MNB students no longer have their eyes on Wall Street, but these days prefer the idea of working for Amazon.

Which is why I found it interesting yesterday when I saw a Bloomberg story about how Walmart is on a recruitment tour of more than a dozen top colleges, pitching the company to Ivy Leaguers as a great place to work.

It is all part of Walmart’s broader strategy of thinking, acting and now hiring like a tech company, not an old world and stodgy retailer. “ To that end,” the story says, “Wal-Mart overhauled its campus recruiting program this year to lure more applicants from top-flight colleges: students who typically juggle offers from Google and Goldman Sachs Group Inc.” Walmart clearly believes that its ownership of Jet, as well as brands such as Bonobos, ModCloth and Moosejaw, not to mention the fact that it has operations not just in Arkansas, but also in New York and San Francisco, will prove to be a lure.

“Historically,” the story says, “Wal-Mart found most of its entry-level executives at state schools within a day’s drive from its headquarters in Bentonville, Arkansas.” But that may be changing … and it is an Eye-Opener.
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