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The Los Angeles Times has an interesting story about Halo Top, described as a “light ice cream” that “has exploded into surprising market dominance. Halo Top recently bested stalwarts Ben & Jerry’s and Haagen-Dazs for the top sales spot in its niche — grocery store ice cream pints … Halo Top’s appeal is simple: a no-shame pint of low-sugar, high-protein ice cream with just 240 to 360 calories for the entire carton. Vanilla, at the low end, compares with 1,000 calories for a Haagen-Dazs or Ben & Jerry’s pint.”

But what really makesHalo Top interesting is the business model - the company “has no offices or headquarters. It uses a third-party manufacturer and distributor, and it's a formula that works.” The working premise is that it makes the most sense to remain frugal and nimble, and that building brand value is more important that building costly infrastructure.

You can read the story here.
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