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• Kroger yesterday announced what it called “a new, national effort aimed at ending hunger in the communities Kroger calls home and eliminating waste across the company by 2025.”

Among the initiatives are the establishment of “a $10 million innovation fund within The Kroger Co. Foundation to address hunger, food waste and the paradoxical relationship between the two” … the acceleration of “food donations to provide three billion meals by 2025 to feed people facing hunger in the places Kroger calls home … and the donation of not just more food, (but) more balanced meals via Kroger’s industry-leading fresh food donations program.”

Kroger says it wants to “eliminate food waste by 2025 through prevention, donation and diversion efforts in all stores and across Kroger.” And, it said that it is “also crowdsourcing for solutions, asking communities, partners and other stakeholders to help provide ideas, feedback and best practices as the effort evolves.”

“No family in a community we serve should ever go hungry, and no food in a store we operate should ever go to waste,” said Rodney McMullen, Kroger’s chairman/CEO.

• Albertsons announced yesterday that it is once again teaming with Academy Award-winning actress Viola Davis “ to continue the Hunger Is ‘Hungry for More’ campaign, which is designed to raise awareness and funds to fight childhood hunger in America. Through the generosity of Albertsons Companies customers, last year Hunger Is provided five million breakfasts to children in need, a number which the campaign will strive to match this year.”

The company said that “over the last three years, Hunger Is has raised more than $18 million and awarded over 270 grants to support local hunger programs in 33 states plus the District of Columbia. More than 6.4 million breakfasts have been served to families in need, and the grants have touched the lives of more than 200,000 children across the country. The funds raised have helped local and regional institutions provide breakfast, even when schools are closed, and teach families how to cost–effectively shop and cook healthy food on limited budgets.”
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