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Kroger and Lidl has gone to court and filed a joint stipulation for dismissal of a trademark infringement case that Kroger brought against the Germany-based discounter earlier this year.

The case concerned Lidl’s Preferred Selection private label brand, which it is featuring in its US rollout; Kroger charged that it was too close to its own Private Selection own-label brand.

A judge denied Kroger’s request for a preliminary injunction against Lidl last July, and the case was scheduled to go to trial in January 2018.

While details behind the agreement were not divulged, Will Harwood, Lidl’s US spokesman, said that “Lidl’s launch in the United States has been a great success so far. We look forward to more store openings, and are pleased to continue to offer our customers Lidl’s Preferred Selection.”
KC's View:
In this case, the general feeling seems to be that it is time to get beyond the courtroom, and compete where it really matters - in the court of public opinion. A good decision, methinks.