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Advertising Age reports that Jolt Cola, described as “the supercharged cola that woke up a generation of computer nerds with promises of ‘all the sugar and twice the caffeine,’ and that “rose to popularity in the 1980s with its unabashed unhealthy positioning that captured the hearts of computer programmers and gamers,” is coming back.

Jolt will come back via Dollar General, which has exclusivity on the brand for a year, the story says.
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