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In the UK, the Telegraph reports that discounter Lidl has increased its market share there to 5.2 percent - which moves it ahead of Waitrose and into seventh place on the list of top UK supermarkets.

The growth at Lidl - as well as at discounter Aldi - is said to be coming mostly from families with children that are facing “rising food price inflation (that) continues to stretch household budgets.”
KC's View:
Again … it will be a lot harder for Aldi and Lidl to have the kind of impact in the US that it has had in the UK. This is a much bigger, more diverse marketplace. But their potential impact, and ability to create instability in the marketplace, should not be underestimated by their competitors.