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The Cincinnati Business Courier reports that Kroger has begun offering home delivery from two of its stores in the Cincinnati market.

The pilot program, according to the story, is being offered in partnership with local grocery delivery service Grocery Runners, which “has been delivering groceries to customers who ordered through Kroger’s ClickList online order and customer pickup service since then. But now Kroger has formed a relationship with Grocery Runners” that allows customers to “order directly from Kroger and have their groceries delivered to their home without the need to contact a separate delivery company.”

The story goes on to note that “Kroger plans to expand the service to other ClickList locations in Greater Cincinnati after it tests the service at those two stores. Kroger has about two dozen ClickList locations in Greater Cincinnati.
Kroger has been testing home delivery in other markets through a variety of methods, including Uber in Washington, D.C., and use of Instacart and Shipt to delivery groceries in other markets.”
KC's View:
I like the idea that Kroger is testing lots of different options, but I continue to believe that in the long run, retailers need to really own the delivery process, if only because it is risky to outsource such an important part of the consumer experience.