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There is a long and interesting piece in The New Yorker this week about Driscoll’s, the world’s largest berry company, in which it looks at how Driscoll’s business strategy has evolved over the years.

“Produce is war, and it is won by having something beautiful-looking to sell at Costco when the competition has only cat-faced uglies,” the story says. “In the eighties, beset by takeover ambitions from Chiquita, Del Monte, and Dole, Driscoll’s embarked on a new vision: all four berries, all year round.”

Good story, and you can read it in its entirety here.
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