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Forbes has a really good piece about how Amazon manages to maintain its “today is Day One” mindset and culture, even as the company enters its third decade in business.

The process, the story says, is called “working backwards” and “it takes its cue from Amazon’s long-established leadership principles.”

Chief among those principles: “Customer obsession. Leaders start with the customer and work backwards …”

It is a great lesson for any business, and especially for retailers, and you can read about it here.
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