business news in context, analysis with attitude

by Kevin Coupe

I feel negligent because I had to read in the Dayton Daily News over the weekend that the iconic, legendary Dorothy Lane Market has just begun its 70th year in business.

As the story notes, “DLM began as a fruit stand on the corner of Dorothy Lane and Far Hills Avenue when Calvin D. Mayne and Frank Y. Sakada started the business on Aug. 12, 1948 … 1958, Sakada sold his share of the company to Mayne, who continued to operate the store until his death in 1972. Calvin’s wife, Vera, became president and retired at the age of 100 before passing at age 105. Their son, Norman Mayne, became CEO in 1967 and runs the business with his own son, Calvin, who is the president.”

DLM now consists of three stores, but what it really represents is the best kind of hope when it comes to competing with big box stores and online retailers … because DLM has focused with laser-like precision and unerring good taste on great food. The food at DLM looks good, smells wonderful, and tastes great … and the Mayne family clearly believe in creating a unique experience for the shopper on every possible level.

There are a lot of companies that talk about food and experiential marketing, but sometimes it seems as if their commitment only goes as far as the next article or blog that they happen to read.

That’s not the case at DLM, where the commitment is as thick and rich as the Killer Brownies that the company has made a calling card all these years.

I see headlines all the time about the death of bricks-and-mortar, and I always think to myself that the people who make such dire predictions have never been to Dorothy Lane Markets, a company that, while it long has been a player in e-commerce, always has kept its eye on the prize - feeding people well, and giving them the tools to feed themselves better than pretty much anyone else.

Dorothy Lane Market. Always an Eye-Opener.
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