business news in context, analysis with attitude

by Kevin Coupe

For this morning's Eye Opener, I turn you over to the good folks at The Onion, who have, as they often do, produced a piece of satire that I think is very funny and that skirts perilously close to the truth.

The piece purports to be an article by Amazon founder/CEO Jeff Bezos, in which he offers advice to young entrepreneurs. "What many seem to want," "Bezos" writes, "is some sort of trick, some magic set of tools that will allow them to launch a thriving startup from scratch.

"Well, there’s no magic involved, but the keys to success are quite simple: Value your customers, hire well, find a market that isn’t being served, and realize that someday I will utterly crush you.

"That’s really all there is to it. Execute the basics correctly and you’ll be in great shape when I come along and rip away your dreams with one emotionless pen stroke."

There's much more, and you can read it here.

Enjoy.
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