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On National Public Radio, The Salt has a story about how, “as online grocery shopping grows, many supermarkets are adding sit-down restaurants in a move to attract more millennials.”

Across the country, the story says, stores that include Whole Foods, Hy-Vee and Wegmans “have been offering sit-down dining and drink deals for years. The trend of adding full restaurants, sometimes called ‘groceraunts,’ falls in line with the uptick in prepared store meals, which has grown 30 percent since 2008 and driven $10 billion in sales last year, according to the NPD group.”

The trend takes advantage of two shifts - millennials who are moire likely than their elders to eat out, and fast casual restaurants that seem to have lost their cachet with many patrons.
KC's View:
This isn’t exactly new news, but I would add one piece of commentary to it. This may be a sustainable strategy, but only if retailers focus on creating differentiated food that does not cater to the lowest common denominator. I’ve eaten a lot of supermarket meals in my career, and the vast majority of it hasn’t been all that great. It’s been just okay … and just okay isn’t good enough anymore.