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• The New York Times has a story today about how Amazon's expanding influence on the culture and the economy is "giving rise to a whole new side of the advertising industry."

According to the story, "As more people live large portions of their lives in Amazon’s ecosystem, ad agencies are increasingly offering specialized services to help brands take full advantage of the company’s universe.

"That means adding flourishes like recipes and magazine-style images to product pages, coming up with creative ways to get customers to post reviews on Amazon and plotting how companies can best connect with people who are using devices like the voice-activated Echo.

"And Amazon itself, aware of its growing power, is encouraging companies to buy more ads through its own media group."
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