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Computerworld reports on a new study by digital research firm Sense360 looking at whether Amazon's Prime Day promotion affected foot traffic in rival bricks-and-mortar stores ... and concluded that there was "a 7% drop in foot traffic during the Prime Day promotion among those who didn’t have the Amazon app and a 32% drop among those who did have the app."

The study also concluded that "some chains fared worse than others. Sears saw a 36% drop, JCPenney 34%, Kohl’s 31%, Target 28%, Home Depot and Lowe’s 24% each, and Walmart 23%. Best Buy dropped 19%, Barnes & Noble fell 11%, and Macy’s took a 9% hit."

The Computerworld story does offer an important piece of analysis: "Sense360's results certainly suggest that the sale kept people out of physical stores, but if those people were instead on their desktops and mobile devices checking out Amazon's offers, who's to say that they didn't at the same time compare prices across sites, possibly deciding to order goods from Amazon's competition?"
KC's View:
The larger point is a good one - that all the attention generated by Prime Day may have generated a lot of traffic for other web sites ... and managed to steal consumers from bricks-and-mortar competition. The lesson that has to be learned is how vulnerable traditional stores are ... look at the names of the stores that took a hit, and ask yourself how many of them are really prepared for the ew retailing realities.