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Ahold Delhaize-owned Peapod, one of the country's original online grocers, has announced that it has launched "Ask Peapod," using Amazon's Alexa/Echo platform to allow for "hands-free, voice ordering that enables immediate, in-the-moment additions to shoppers' weekly grocery carts."

The company says that it sees "voice ordering as the natural next step and is investing in more innovations designed for the connected shopper."

According to the announcement, "The Peapod skill is now available to consumers with an Alexa-enabled device. Peapod's full grocery store selection - including fresh produce; meat and seafood; deli items; natural and organic foods; and a wide range of prepared foods and easy-to-prep meal kits – is available to order on Alexa. In addition to adding and removing items in the cart, Alexa can reorder a customer's last order and alert a customer to their delivery date."

"The beauty of online grocery shopping is that you can add to your order throughout the week and at the very moment you remember that you need something," said Cat de Merode, Peapod's Vice President of Product. "In fact, we know that our customers often visit Peapod multiple times throughout the week while completing their orders. Now, as soon as a shopper thinks of an item, they have the option of adding it their cart via Alexa, their desktop, or our award-winning mobile app for the ultimate convenience."
KC's View:
I'm not always a big fan of Amazon's competitors jumping into bed with it, but in this case, it makes sense ... because there's no way that Peapod is going to create an alternative voice-activated system to rival Alexa/Echo. This is smart ... though I would hope that it does not preclude working with Google Home and Apple's Siri and any other new entrants down the line.