business news in context, analysis with attitude

• Kroger announced that Liz Ferneding - a longtime Aldi executive who most recently was the company’s marketing director in the US and then director of corporate buying in the US - has been named president of its Ruler division, succeeding Paul Bowen, who retired earlier this year.

The Indiana-based Ruler division runs 48 stores in Illinois, Indiana, Kentucky, Missouri, Ohio and Tennessee, all of which average about 19,000 square feet and focus on low prices and private label.

ZDNet reports that Campbell Soup has hired Shakeel Farooque - former senior vice president of e-commerce at Kohl's, as well as a former executive at both eBay and Amazon - to be its new vice president and head of digital and e-commerce.

Campbell Soup, which has said it wants to generate $300 million in e-commerce sales over the next five years and has invested $10 million in meal kit company Chef'd, has said that it is "investing in digital and e-commerce across the enterprise with a goal of building industry-leading capabilities and relationships that will drive innovation in this space."
KC's View: