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• The Los Angeles Times reports that "in a bid to promote its deals to consumers, Inc. started displaying current discounts compared to their historic price tags — a strategy that it calls the 'was' price,'" which was introduced "as the e-commerce giant faced legal challenges and mounting criticism for allegedly exaggerating discounts through its previous pricing strategy, which was based on 'list' prices derived from manufacturers, vendors and competitors.

"But a fresh study by Consumer Watchdog alleges that 'was' prices, along with 'before-sale' prices and 'list' prices, continue to deceive consumers into thinking that they’re getting a bigger bargain than they actually are ... On Thursday, Consumer Watchdog filed another petition calling on the Federal Trade Commission and the Justice Department to look into Amazon’s current pricing scheme."
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