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Bloomberg reports that "Wal-Mart Stores Inc. has upgraded its beef to certified Angus across the U.S. as the fight for food shoppers’ cash intensifies ... The higher-quality cuts have been available in all of Wal-Mart’s 4,700 U.S. stores since March, but the retailer hasn’t announced or advertised the shift yet."

Walmart's efforts are keyed to his desire to differentiate itself from new competition from Lidl, expanding competition from Aldi, and re-energized competition likely to emerge from an acquisition of Whole Foods by Amazon. The story also points out that "Wal-Mart also wants to entice shoppers by offering curbside pickup of online grocery orders and improving the quality of fresh foods like produce and meat that are a key draw for customers."
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