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• Amazon's Prime Day this year - a now-annual event when it offers new deals and promotions as often as every five minutes as a way of drumming up business during a traditionally slow e-commerce period - will be July 11 ... except that this year it will begin three hours early, at 9pm on July 10.

CNBC writes that "this year, the e-commerce giant is once again upping the ante, proclaiming that there will be 'hundreds of thousands of deals' on July 11. About 40 percent of this year's 'Lightning Deals' will come from small businesses and entrepreneurs, the company said."
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