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The Wall Street Journal reports that CVS, "three years after eliminating tobacco products from its shelves and adding 'health' to its name," now is going even further "and moving most junk food away from the storefront, banning sales of low-protection sunscreens and eliminating foods containing artificial trans-fats."

These changes, the story says, "are part of CVS’s effort to stand apart from rivals by focusing on health-care goods and services, said Helena Foulkes, who runs the company’s retail business. It puts the company on a different path than its main competitor."

That competitor - Walgreens Boots Alliance - says "it isn’t a retailer’s job to keep shoppers from their vices and that consumers should be able to make unhealthy choices if they want to," the Journal writes.

The story goes on to note that "CVS’s latest moves are subtle. It will still sell candy bars at the front register but is moving the main snack aisle, with its bags of candies, sweets, chips and other munchies, to the middle of the store. Candy accounts for roughly 5% of overall drugstore revenue, according to Nielsen ... CVS says it thinks consumers largely are seeking healthier options and won’t be deterred by the changes. It is gradually rolling out its new format; just four U.S. stores, including the one in North Arlington, have received the makeover so far. CVS plans to put the new format in several hundred of its 9,700 stores by 2018."
KC's View:
At first I was alarmed when I read this story, because it made the point that one of the products that CVS has moved to the back, harder to find, is Twizzlers. I love Twizzlers. Too much, in fact ... to me, they're like heroin.

But the more I thought about it, I figured that maybe CVS is doing me a favor by making them a little harder to find ... and therefore, having more time to think about whether I want to eat them, or should eat them.

I admire what CVS is doing here. They're not pure, and there are inconsistencies. But they're trying to cement their brand image in a way that differentiates it. That's what every retailer should try to do.