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CNBC reports that as Starbucks expands its food offerings, hoping they will provide incremental sales beyond its various coffee and beverage items, lunch is seen as a major opportunity.

Starbucks CFO Scott Maw tells CNBC that while 20 percent of Starbucks' revenue comes from food - up from 16 percent just five years ago - the company believes there is a lot of room to grow. "It's all about providing higher-quality, fresh food at lunch," he says.

The company is testing a "mercado" initiative that has "fresher options ... prepared by employees and sold the same day," as opposed to the company's traditional approach of having food "prepped and packaged off-site and delivered to stores weekly, with many items arriving frozen."
KC's View:
It seems to me that I've written this story every year or two for the past decade. Maybe this time Starbucks will get it right...