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CNBC reports that Walmart has acquired Moosejaw, described as "a web retailer that specializes in outdoor apparel and goods," for about $51 million. It is the third such acquisition that Walmart has made in the last five months - the others being Jet and ShoeBuy - as it looks for develop a strategy that will allow it to compete more effectively against Amazon.

The company said that "Moosejaw's 'strong heritage' in the outdoor space and its relationships with more than 400 'cherished' brands, make it a good addition to Wal-Mart's portfolio." Those brands include Patagonia and The North Face.

The story notes that the brands sold on Moosejaw that also would like to sell their brands on other Walmart-owned sites will be offered that option.
KC's View:
It'll be interesting to see how many of these brands decide that they don't want to be sold on Walmart's site because they will see it as being detrimental to their brand images. Because that strikes me as inevitable - having access to more customers and making more sales sounds like it should be the ultimate goal, but it hard to imagine that Patagonia, for example, will see it as a good fit.