business news in context, analysis with attitude

WinCo Foods announced that today it will officially open its new, $135 million, 800,000 square foot state-of-the-art distribution center in Denton, Texas, which is positioned to serve the company's current nine stores in the Dallas area, as well as four stores that it plans to open in Oklahoma over the next two years.

“What we’re now able to achieve, in terms of bringing the lowest price groceries to our North Texas customers, is remarkable,” the company said. “With this newest distribution center, in such a key place in the country, WinCo can deal directly with suppliers and vendors to get all manner of product on the shelves in the shortest possible time in both our existing stores as well as stores in the region we plan to open going forward ... “We want to send a clear signal to North Texas and beyond that we are here for the long haul. WinCo foods employee-owners have invested heavily in the area and we want to be here for a very long time to come.”
KC's View:
I don't think there is any question that WinCo is a company sailing with the wind at its back, getting momentum and feeling a little ambitious about expansion. But I also know that this is a company with its feet firmly on the ground, and no sense of hubris. They're a hard nosed, tough competitor.